TrackMaven


Logotipo de TrackMaven

 

23 reseñas (4.5/5)
 

TrackMaven is a content analytics platform allowing users to benchmark, track and improve against competitors in digital marketing. It manages data and converts it into an asset for digital marketing. The platform helps in increasing the value of a brand on social media and improves campaign performance.

TrackMaven provides the space to filter the best content according to users’ preference from a large pool of content collected from various social media platforms. It helps in creating charts and marketing strategies, which allows users to understand performance over time.

TrackMaven offers solutions including executive reporting, data storytelling, social and content attribution, social advertising analytics, social listening, analytics for content and public relations.

In addition, TrackMaven integrates with digital platforms including Facebook, Pinterest, Socialgist, Instagram, Twitter, Email, Google Analytics, YouTube, LinkedIn and Google+.

 

TrackMaven - CMO Dashboard
 
  • TrackMaven - CMO Dashboard
    CMO Dashboard
  • TrackMaven - Stage Analysis
    Stage Analysis
  • TrackMaven - Executive Dashboard
    Executive Dashboard
Sistemas operativos compatibles:
Navegador web (independiente de SO)

23 reseñas sobre TrackMaven

 

Geoffrey B. Especialidad: Deportes Número de empleados:  201-500 empleados Número de empleados:  201-500 empleados

11/5/2017

11/5/2017

Fuente de la reseña: Capterra

An outstanding experience. Helps us in our business every single day!

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Puntos a favor

My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.

Puntos en contra

Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")

Aly S. Especialidad: Tecnología y servicios de la información Número de empleados:  51-200 empleados Número de empleados:  51-200 empleados

11/5/2017

11/5/2017

Fuente de la reseña: Capterra

I've been using TM for over a year now. I like using it to supplement our other analytics tools.

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Competitor analysis, dashboards, easy to build graphs.

Puntos a favor

- Competitor analysis
- Dashboards
- Customer service help (Monica is very helpful)
- Create your own graphs

Puntos en contra

- If you have a large legend not all of the legend shows when you export the graph.
- We had many issues initially with tags/tag rules but they've been fixed.
- I don't like that the time frames don't match up when you create a graph vs. in the content feed.
- I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore.

Ben R. Especialidad: Producción audiovisual Número de empleados:  2-10 empleados Número de empleados:  2-10 empleados

9/10/2018

9/10/2018

Fuente de la reseña: Capterra

Excellent Social Media Advice

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We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.

Puntos a favor

They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.

Puntos en contra

I have no complaints. It always does exactly what I need it to do.

Ben A. Especialidad: Gestión de organizaciones sin ánimo de lucro Número de empleados:  1001-5000 empleados Número de empleados:  1001-5000 empleados

15/5/2017

15/5/2017

Fuente de la reseña: Capterra

TrackMaven lets us know what is going to work before we do it on social media.

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We got all the tracking we could want to report to all officers and directors.

Puntos a favor

I really like the the ease of reporting and metrics that anyone in our organization can understand (rather than simply posting things quickly).

Puntos en contra

I do miss the hour-by-hour data, which shows people the objective best times to post, so if that feature were added back, I could not come up with a con.

James M. Especialidad: Educación superior Número de empleados:  501-1000 empleados Número de empleados:  501-1000 empleados

11/5/2017

11/5/2017

Fuente de la reseña: Capterra

TrackMaven has been a tremendous help in directing our Social Media Marketing efforts.

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Ability to gauge our content performance as well as peer performance. The ability to adjust editorial calendars to coincide with current or past trends.

Puntos a favor

Ability to review peer content in real-time.

Ability to look back at high performing content in order to plan out future content.

Benching marking tools to visually capture the results of our efforts.

Puntos en contra

Not a fan of the look of the 'share' graphs

Would be great to be able to get a combined look at quantitative and qualitative information. For example show impact per certain demographics.