TrackMaven is a content analytics platform allowing users to benchmark, track and improve against competitors in digital marketing. It manages data and converts it into an asset for digital marketing. The platform helps in increasing the value of a brand on social media and improves campaign performance.
TrackMaven provides the space to filter the best content according to users’ preference from a large pool of content collected from various social media platforms. It helps in creating charts and marketing strategies, which allows users to understand performance over time.
TrackMaven offers solutions including executive reporting, data storytelling, social and content attribution, social advertising analytics, social listening, analytics for content and public relations.
In addition, TrackMaven integrates with digital platforms including Facebook, Pinterest, Socialgist, Instagram, Twitter, Email, Google Analytics, YouTube, LinkedIn and Google+.
Ben R. Especialidad: Producción audiovisual Número de empleados: 2-10 empleados
We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.
They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.
I have no complaints. It always does exactly what I need it to do.
Geoffrey B. Especialidad: Deportes Número de empleados: 201-500 empleados
My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.
Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")
Danielle R. Especialidad: Marketing y publicidad Número de empleados: 1001-5000 empleados
Tracking the social following (esp. vs. competitors), it is also great to see how one platform performs vs. the others
I feel as if there should be a way to track category of content vs. other categories, competitors, etc. You should also be able to see a content mix so for example 20% of content is fashion, 20% is beauty, 30% is health, etc. As well as how much one category over performs vs. another.
Aly S. Especialidad: Tecnología y servicios de la información Número de empleados: 51-200 empleados
Competitor analysis, dashboards, easy to build graphs.
- Competitor analysis
- Customer service help (Monica is very helpful)
- Create your own graphs
- If you have a large legend not all of the legend shows when you export the graph.
- We had many issues initially with tags/tag rules but they've been fixed.
- I don't like that the time frames don't match up when you create a graph vs. in the content feed.
- I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore.
Ben A. Especialidad: Gestión de organizaciones sin ánimo de lucro Número de empleados: 1001-5000 empleados
We got all the tracking we could want to report to all officers and directors.
I really like the the ease of reporting and metrics that anyone in our organization can understand (rather than simply posting things quickly).
I do miss the hour-by-hour data, which shows people the objective best times to post, so if that feature were added back, I could not come up with a con.