Amplifi.io

For us, probably the single most beneficial aspect to having integrated Amplifi into our business is now having a self-help resource that has significantly reduced the number of phone calls and emails the marketing team receives about gaining access to assets. Not only is that a burden on the marketing team, who have to go locate files and then send them over (often causing issues with the files are large), but the requesting team member has to wait for the marketing team to get to it. Now, people have 24/7 access to our full arsenal of digital resources and can get the items they need in their own time.

Puntos a favor

Amplifi has a clean user interface that makes accessing digital files and resources quickly and painlessly. We use it to store high and web resolution visual assets, video, PDFs, and product messaging. It is used widely across the organization particularly within the marketing, sales, and ecommerce teams. One feature I'm particularly fond of is the ability to create lightboxes that allow you to aggregate various assets into a single batch and email it off. My team uses is extensively, and we have never experienced technical challenges or downtime and reliability is very important for us.

Puntos en contra

There isn't really anything I don't like about Amplifi. Perhaps there have been a few, minor quirky UI things that pop up every now and then but Amplifi has always been very responsive to address them when they do occur.

All content in one place and customized solutions for our sales team to create their own line lists. Soon we hope to have a tool that will create custom Product Recommender sheets that are often highly requested to get information to customers quickly.

Puntos a favor

All of our images and assets are in one place. Our sales team can access all the content they need for customers and their own presentations. Marketing, eCommerce and other departments also have immediate access to all of the latest digital content for campaigns and website support.
We also implemented customized solutions for our sales team that allow them to create their own customized line lists for customers. It is great to see sales use this tool every day, and the data we see shows power users are getting more content in front of more customers!

Puntos en contra

Some of the newer users have a bit of a learning curve to get up to speed on how to utilize all the things we do. Luckily Amplif.io has helped us with video tutorials and trainings that makes it easy to understand and simple to use. We continue regular trainings to make sure all departments use this content in the right way for all of their needs.