Exponea is a cloud-based marketing analysis platform suitable for large and midsize organizations in a variety of industries. Exponea offers email marketing, automation tools, analytics and reports.
Exponea allows users to run regular, triggered and special email campaigns. A/B testing and artificial intelligence tools help users configure their email campaigns, and email campaigns can be integrated with other channels such as push notifications, call centers and more. Artificial intelligence tools can manage ads, and analytics and segmentation capabilities help identify customers who may be more likely to convert.
Online interactions and customer relationship management data can be used to define retargeting efforts and look-alike audiences. New and past interaction data can be imported from existing systems. This creates profiles of individual customers to trigger website actions. Integrations for data storage include Hadoop and Bigquery.
Support is offered via email and over the phone. Pricing is per month.
Branislav K. Especialidad: Marketing y publicidad Número de empleados: 2-10 empleados
With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.
Usuario verificado Especialidad: Hospital y atención sanitaria Número de empleados: 13-50 empleados
It is an incredibly well-designed and well-featured software. The scenario builder concept is brilliant and much of the user interfaces were accessible and not terribly daunting despite how feature-rich the software is. Their support team and account managers who we worked with were all fabulous, responsive, and knowledgable.
Exponea is constantly developing and growing, which is great, but a con that comes with that is that some of the newer features would have kinks that needed to be worked out. However, they are always responsive to troubleshooting and putting in updates when needed. Just part of the territory of being on the cutting edge.
Andrej M. Especialidad: Hostelería Número de empleados: 501-1000 empleados
Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!
-segmentations based on whatever you specify
-e-mail service direct integration
-custom scenarios and campaigns
-advanced analytics of sales funnel based on occams razor
-if integrated intelligently, not blocked by tracker blockers
-UI still in evolution process
-mobile version (but 99% of time, you do not do analytics on your mobile :))
Usuario verificado Especialidad: Banca Número de empleados: 13-50 empleados
I am satisfied with this tool. It has many great feature (some of them we for now do not use but I believe we will integrate it soon and start using it)
I use it daily. Mostly for analytical and reporting purposes. You can import data from many sources (brick-and-mortar branches, call centre, mobile app). We can approach the data directly through Google Big query with Power BI. Exponea has also Funnels, Flows where we can see the data in a graphic way and use it for example in Dashboard for a quick look.
Also we use it for sending automated & customised emails, creating weblayers which customise the website for particular users, integration with advertising systems Google Ads and Facebook ads.
I encounter only one small issue and that is reporting abilities in Exponea interface (for example row limit 10 000 for the report or limited options for data visualisation)
Ondra N. Especialidad: Ropa y moda Número de empleados: 51-200 empleados
Not easy to use
You have to learn a lot about it
Not working as imagined Every time