MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.
With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.
MailChimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.
The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
David A. Especialidad: Internet Número de empleados: Trabajador autónomo
Es muy fácil e intuitivo de usar.
Al principio cuesta entender luego ya es fácil.
Han añadido para facebook ads
Un día cualquiera te cierran la cuenta porque el tema de tu web no entra en su política de empresa. Me paso.
Luis manuel F. Especialidad: Software informático Número de empleados: 51-200 empleados
Durante los últimos anos se ha convertido en nuestra herramienta de uso casi diario para estar en contacto con nuestros clientes
Nos a ayudado mucho para todos nuestros temas de email marketing y seguimiento con nuestros clientes
Es muy facil de usar y de entender los datos que se generan
Jeremiah P. Especialidad: Ropa y moda Número de empleados: 2-10 empleados
Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable.
I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.
Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes.
Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money.
Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection.
More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.
In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love:
1) Pay as you go features have become more limited compared to their monthly plans.
2) Monthly rates have increased (although that's bound to happen at some point).
3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).
As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.
Traver F. Especialidad: Construcción Número de empleados: 13-50 empleados
Actual use of the software, I've had a pretty great experience. Some areas a little more difficult to navigate, but it's nothing a quick check of the help FAQ or Google can't fix.
I've never had any issues with deliverability, and the reporting features work great. I just wouldn't pay for it after I get past the free plan.
MailChimp is pretty easy to use as mailing software goes. It's fairly simple to set up, and managing your contact list is fairly intuitive.
The software takes care of all the hard work indentifying emails that don't work or have bounced. You can segment out certain groups and tag different people so that you're able to send emails only to certain people for specific campaigns.
This helps you keep emails targeted. For example, if I want to send a newsletter to only commercial clients, I tag them with the "commercial" tag and then choose to send only to those tagged recipients.
Two things. Advanced features and pricing.
With advanced features, it was incredibly difficult to setup for sign-up forms. Some of the more advanced features are hidden deep in linking trees and aren't easy to find. I almost always had to rely on Google to tell me where to go and what to do. Compare this to somewhere like MailerLite that's really easy to navigate and find what you're looking for.
As regards to pricing, the free plan for MailChimp is one of the best, allowing up to 2,000 subscribers before you have to pay, but after that they gouge you ridiculously so. Compared to other mailing software, MailChimp is highway robbery.
Mira L. Especialidad: Comercio minorista Número de empleados: Trabajador autónomo
Overall, MailChimp has been useful in keeping in contact with my customers and team.
I like that I can create email templates and mass email customers while being able to address each one by name in the body of the email with the placeholders such as *|FNAME|*. It makes it seem personal. I like how I am able to see who opens my email and who clicks a link in my email. I like how I can insert buttons in the email in order to make it easy for my customer to begin shopping. Tagging contacts is helpful when I want to email a select people.
I like how I can create leads page or landing pages with forms to get new subscribers.
For the Android mobile app, when I enter a new contact, sometimes the first and last name does not save or the field clears when I add a tag.
For the free version, I don't like not being able to have more than 1 group.
I don't like how I cannot search specific recipients by name and send them an email.
I like that customers can self-unsubscribe from my emails without having to email me.