Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.
The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.
Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.
Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.
Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via web, phone and email along with online FAQ repository.
Md masoom R. Especialidad: Tecnología y servicios de la información Número de empleados: 501-1000 empleados
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Shahid S. Especialidad: Tecnología y servicios de la información Número de empleados: 501-1000 empleados
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.
Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales.
Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend.
The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.
This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.
Tamoy T. Especialidad: Ocio, viajes y turismo Número de empleados: 13-50 empleados
Marketo analytics were clear to understand
I liked that the marketing platform has the capability to automate complex workflows.
Email template designs did not have a "drag and drop" feature
Jon R. Especialidad: Marketing y publicidad Número de empleados: 2-10 empleados
We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.
1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business
1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related
Edward U. Especialidad: Software informático
Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.
Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.
If you've invested enough in your marketing automation platform, migrating to a new platform becomes a nearly-impossible task. You'll lost an enormous amount of information in your migration—you can basically plan to lose everything except for your lead database when you're looking to migrate. Marketing automation platforms in general are a very sticky product. If you were planning on changing marketing automation platforms, you should do so as quickly as possible before you're heavily invested in one specific platform.